I remember till this day, how demotivating starting a blog was for me. For the first few months, I had absolutely no traffic. Not a single view on any of my posts. I’d spend hours or even days creating a single post, but there was no one to read it. I tried sharing my posts on Facebook Groups, but it felt like shouting into a crowded room where no one was listening. Most Facebook Groups are filled with irrelevant people who are not even interested in the topic the Facebook Group is about. I even tried sharing it on Twitter, but the life of a tweet was so short that my tweets started to fade out within a few hours.
Then, I stumbled upon Pinterest. It was completely different from other platforms because people came to Pinterest not just to scroll but to search and save ideas. I started learning how it worked and implementing it on my own account. Slowly my blog traffic began to grow. Unlike other sites, where I used to get some traffic for a day but dried up the next day – Pinterest was completely different. My posts kept bringing people to my blog even after months from the date I created the post. So, Pinterest became my go-to place to get traffic to my blog. At this point, I don’t even write my blogs focusing on SEO – I write them focusing more for Pinterest audience and the writing style they prefer.
So, in this post, I’ll share how you can promote your blog posts on Pinterest to grow your blog traffic as well as revenue.
Why Pinterest Works So Well for Bloggers?
As I said, Pinterest is not like other social media platforms. It’s more like a search engine like Google that is also a social media site. People come to Pinterest to look for ideas, tips, and inspiration. When someone saves your pin, it does not just vanish after a day or two. It stays on their board and can keep showing up for months or even years. This means a pin created months or years ago can still send traffic to your blog. That is why Pinterest is such a powerful tool for bloggers. There are so many full-time bloggers who get all their traffic from Pinterest. So, just imagine how powerful and reliable Pinterest is.
Step 1: Set Up a Business Account
The first thing you should do is create a Pinterest business account. This is free and gives you access to analytics and detailed reports of your Pinterest account. With analytics, you can see which pins are getting clicks and which ones are not. This helps you to understand what your readers like. In the beginning, I made the mistake of using a personal account and because of it I missed out so much on important metrics that I could use to grow my account a lot faster. Once I switched to a business account, I could finally see which pins were working and which were just a waste of time. This gave me the idea on which topics and pin designs were working and which ones were not. After that I started doubling down on such topics and pin designs that worked better than others.
It takes less than a minute to convert your personal account into a business account and its super simple as well.
Step 2: Optimize Your Profile
Your Pinterest profile is like a quick peek of your blog. When people land on your profile, they should know that you have a blog and what’s it about. To make your profile appealing, you need to add a logo and write a short description that tells what your blog is about. You can use words that people are likely to search for in your account name and profile description. For example, if you write about healthy recipes, then you can use words like quick meals, healthy snacks, family dinners or healthy recipes itself.
Here’s my own profile that follows this same style.
When I updated my profile, I started gaining more followers and clicks to my blog. It was like people could finally understand what I was offering. My profile also started appearing on search results as I added relevant keywords in my profile description (bio).
Check This Out: How to Name Your Pinterest Account the Right Way? (To Stand Out & Reach More People)
Step 3: Create Boards That Matches Your Blog
Boards are where you save your pins. You should create boards that matches the topics on your blog. If you write about travel, make boards like budget travel tips, solo travel guides, or family vacation ideas. If you write about money, make boards like saving tips, side hustle ideas, or budgeting for beginners. Each board should have a clear name. Don’t give fancy names to your boards. Simple names works the best because that is what people search for. And make sure the content in each board is unique and relevant. Don’t post side hustle ideas on a board about saving money.
Step 4: Design Eye Catching Pins
Your pins are like posters for your blog posts. If they do not look attractive, people will just scroll past them without taking any action. You don’t need to be a graphic designer to create attractive pins. You can use pre-made templates on Canva to create pins that gets clicks and conversions.
While creating a pin, use bright colors, clear fonts, and simple images. This makes your pin a lot more click worthy. And make sure that the text on your pin is clearly visible and easy to read. Previously, I used to make pins with tiny letters and unmatching colors. But once I started using big bold fonts and bright colors, my clicks doubled. I’d also recommend you to create multiple designs for the same blog post because you never know which design will do well and which won’t.
Check This Out: How to Create Eye-Catching Pins That Gets Clicks & Conversions
Step 5: Post Your Pin with Proper Details
While uploading your pin, you get two separate fields to add keywords and description for your pin. You need to fill both of these field with proper details and relevant keywords because Pinterest uses it to know what your pin is about. You can use simple words that people would type when searching. For example, instead of writing “My favorite way to make a yummy breakfast”, write “Easy healthy breakfast recipe for busy mornings”. Here, the second one is more likely to show up in searches.
To increase the chances of your pin getting seen, you can also add keywords (commonly searched terms) in your pin description, not just in the keywords section.
Check This Out: Pinterest Keyword Research: The Only Guide You’ll Ever Need!
Step 6: Pin Consistently
Pinterest rewards people who post consistently. That does not mean you need to pin all day, everyday. Even two to five pins a day can make a big difference. You can use scheduling tools like Tailwind to make it easier to post pins. I remember pinning 22 pins in a single day and not posting anything for a week. So, don’t try to burn yourself trying to post more. Post less, but consistently. When I started posting consistently, even with fewer pins, my blog started growing steadily. It is better to pin a little every day than to pin a lot once and then disappear.
Step 7: Join Group Boards and Tailwind Communities
In the beginning, it can be really hard to get noticed. That is where group boards and Tailwind communities come in. These are places where many bloggers share their pins together. When you join them, your pins reach more people than just your own followers. I joined a group board for blogging tips and suddenly my blogging related pins were being seen by more people than usual. It gave me a boost of traffic that I could never have gotten on my own at that stage.
To be honest, group boards do work but not as well as it used to work back in the day. Still its worth giving it a shot. Who knows, it might work for you even if it doesn’t for me.
Step 8: Track Your Results and Improve
If you really want to grow on Pinterest, then don’t keep the habit of just pinning and forgetting about it. Go back to your analytics and see what’s working and what’s not. If you notice a certain pin is getting more clicks, then make more pins with that style. If you find a board is not bringing traffic, then you can either change its name or focus on a completely different topic. I learned that my readers loved listicles, like “10 ways to make money” or “7 ways to save money.” So, I started making more listicle posts and pins. This small change helped me grow faster.
Check This Out: 7 Tools Every Pinterest Creator Must Have and Use.
My Personal Experience with Pinterest
When I first started using Pinterest, I was really doubtful about it. I thought it was only for people looking for craft ideas and outfit inspirations, but I was wrong. Once I gave it a try, I saw the power it had. One of my blog posts about side hustles went from almost zero traffic to thousands of views in less than a month because one of my pins went viral. That pin still keeps sending readers to my blog even after years of posting it. And that same pin made me believe that Pinterest was not just another platform, it was something that could truly change the trajectory of my blog.
Final Words
Pinterest can feel really time-taking and demotivating in the beginning, but once you start seeing some results, it will become so much easier and motivating to work. To get traffic to your blog, all you need to do is set up your account properly, post pins with proper details consistently, study your results and continue accordingly. If you do these steps, your blog will start getting good amount of traffic that keeps growing over time. I know this because I have seen it happen with my own blog. And if it worked for me, it can work for you too.
