Let’s be real, the idea of “stealing content” sounds pretty bad, right? But what if I told you that content creators, streamers, and even music artists are actually paying people to repost their content? How? You’ll find out in this post so, make sure to read it till the end.
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The Rise and Fall of Reposting Content on TikTok
A couple of years ago, people were making thousands of dollars per month simply by reposting viral content on TikTok. The platform’s Creativity Program paid creators around $1 per 1,000 views. The more people watched, the more ad revenue TikTok earned and they shared a piece of that with the creators.
The formula was simple:
- Take a viral clip (often a live streamer or funny moment).
- Add gameplay footage or something visually interesting underneath.
- Post it.
For many, this worked incredibly well, until TikTok caught on. They started cracking down, flagging videos for being unoriginal, banning accounts, and freezing earnings. The golden era of easy reposting seemed over.
But then, things took an unexpected turn.
The Secret Shift — Why Creators Started Paying for Reposts?
When TikTok stopped rewarding content stealers, the original creators saw a drop in views and subscribers. Realizing that those “stolen” videos were actually driving traffic to their own content, some streamers decided to flip the script. They began paying people to repost their content for them, essentially turning stolen content into free advertising.
For a while, these were private deals. But now, platforms like Whop have emerged that make these opportunities public, allowing anyone to join in.
How Content Reward Systems Work (With Whop)
Whop is a platform that connects creators like streamers, influencers, even musicians with people willing to repost their content. It’s called a Content Reward System.
Here’s how it works:
- Pick a Creator: On Whop, you scroll through a list of creators who are offering money for reposts like streamers, meme pages, or even big names like Drake.
- Create Clips: Take their content (following the guidelines they provide) and turn it into short, engaging clips.
- Post on Multiple Platforms: TikTok, Instagram Reels, YouTube Shorts, Twitter — anywhere that gets views.
- Submit the Clips: You upload your videos to Whop’s reward system to track your views within less than an hour of posting your clip.
- Get Paid: They track all the views your video gets in realtime and because of that, you can get paid every hour, which is absolutely crazy!
For example, one creator mentioned they made $100 from a clip that got 200,000 views and another $1,000 from a video that hit 250,000 views because the RPM (Revenue per Thousand Views) was higher on certain offers.
What’s crazy is that even major artists like Drake are using Whop to promote their music. People are making money simply by posting clips of his songs or content, earning anywhere from $2 to $3.50 per 1,000 views and that’s multiplied if you post the same clip on multiple platforms.
Here’s a link to join Whop. It’s completely free and there are currently no requirements to join it.
Why This Still Works (And How It’s Legal)
The key difference now is permission. You’re not stealing content against the creator’s will, instead they’re encouraging you to do it. It’s like running free ads for them, except they’re paying you for the exposure.
Some creators even have specific guidelines to follow (e.g., “Include this link in the bio,” or “Only use clips under 30 seconds”), making sure the content works as an ad while still looking organic.
How Much Can You Realistically Make?
This strategy isn’t some overnight get-rich-quick trick. It’s a numbers game. You’ll need to post a lot of clips, but the upside is you can repurpose the same video across multiple platforms.
For example:
- TikTok pays $1 per 1,000 views
- Instagram Reels, YouTube Shorts, and Twitter have their own RPM rates
- Whop offers deals that pay $2-$3.50 per 1,000 views
So if one clip gets 200,000 views on TikTok, 150,000 on Instagram, and 100,000 on YouTube, that’s potentially $700+ from a single video.
Find out 6 Small Business Ideas That You Can Start Today Itself using AI and Make $15,000 Every Month.
Tips to Maximize Your Earnings
- Post Consistently: Aim for 4-6 videos per day across multiple platforms. Posting on multiple platforms can increase your chances of getting more views.
- Pick Viral Creators: Choose content that already has a track record of going viral.
- Follow Guidelines: Don’t get disqualified because you forgot to include a link or went over a time limit.
- Test Different Niches: Gaming, music, comedy, see what works the best for you!
- Jump on High-Paying Deals Fast: Many campaigns have limited budgets, so once they hit the limit, they stop paying.
Final Thoughts
Reposting content, when done with permission isn’t about stealing anymore. It’s about being a micro-marketer for creators who want more exposure. The market is shifting, and this is one of those rare chances where regular people can cash in on a system that’s still relatively under the radar.
With platforms like Whop, even big artists like Drake are tapping into this new way of getting their content seen. If you’ve ever wanted to make money online with no followers, no audience, and no fancy editing skills, then this might be the simplest way to do it.
What do you think? Would you try reposting content for cash if the creator paid you to do it? Let me know in the comments below.
