How to Name Your Pinterest Account the Right Way? (To Stand Out & Reach More People)

A proper account name is very important to stand out and get more eyeballs on Pinterest. As you know, Pinterest is a search engine, so if your account is properly named, then it can rank on searches for particular keywords in your niche, and choosing a strong name also helps to build a strong brand identity. 

With a name that is simple and easy to memorise, you can connect with your audience much more easily. Adding the relevant keywords in your name will help your audience find out what your account is about and what type of content they can expect from you.

In this article, we’ll see:
  • How to create a strong Pinterest account name using the naming formula,
  • Some good account name examples,
  • Points to consider while naming your Pinterest account

If you don’t know how to name your Pinterest account the right way, then follow these steps to create a strong name for it.

1. Find Your Keywords

First of all, you need to do keyword research for your account. You can use the Pinterest search bar or spy on your competitors to find the relevant keywords. Find your main keywords and the niched-down keywords you want to work on.

2. Follow the Naming Formula

(BRAND/YOUR NAME) + (2-3 KEYWORDS) 

Your name should have either your name or your brand’s name at first and 2-3 relevant keywords after that. Your main keyword is a must in the name. Use keywords that describe your account and what your account is about.

Here are a few account name examples that follow this formula:

FinSavvy Panda | Work From Home Jobs, Make Money, Save Money
Here, “FinSavvy Panda” is the brand name, and “work from home jobs,”  “make money,” and “save money” are the keywords. This name tells us that this account creates content related to making money, work-from-home jobs, money-saving ideas, and personal finance. 

Blogging Explorer | Start a Blog + Get Blog Traffic + Make Money
In this one, “Blogging Explorer” is the brand name, and “Start a Blog,”  “Get Blog Traffic,” and “Make Money” are the keywords. This name shows that this account creates content related to blogging, how to grow a blog, how to get traffic, and how to make money with a blog. So, just by looking at the name, we can figure out what this account is all about. 

Posh Journal: Easy Recipes for Everyday Cooking
This name is a little bit different from the above two. Here, “Posh Journal” is the brand name, and “Easy Recipes for Everyday Cooking” contains the keywords that describe the account. From this name, we can figure out that this account shares easy-to-make food recipes that we can prepare any day at any time. This name contains two main keywords: recipes and cooking. So, it has a good chance of getting recommended to people who love cooking and recipe-related content.

Here are a few more names for you to check out:
  • The Venus Rose | Astrology | Angel Numbers | Law of Attraction
  • Andi Forness: Online Dating Profiles + Online Dating Advice
  • Casey Finn, The DIY Playbook | Home Decor, DIY Renovation, Interior Design, & Styling 

Take these above names as examples to create your account name.

Note: You can use any sign to separate words/keywords in your name. Like: (/, | + – _ ~)

Here are some points you need to consider while naming your account:

1. Find your audience
By figuring out who your audience is, where they are from, their age group, and their interests, it becomes much easier to create content they would like to see and enjoy. This can help you find the relevant keywords you can use in your account name.

2. Keep It Simple and Memorable
Keep your name as simple as possible. A simple name is easier to understand and memorize. So, don’t use complicated words or signs/special characters in your name.

3. Make it unique
A unique name helps you to stand out in the crowd. A simple but unique name will help you to create a strong brand presence, and your audience can easily recognize you as well.

4. Don’t use trademarked words
While naming your account, don’t use branded or trademarked works. For example: Nike, Facebook, Amazon, etc. You may not get into trouble immediately by using these words in your name, but in the long term, you may face some severe consequences. So, don’t use such words in your name at all.

Note: The maximum number of characters you can use in your account name is 30 characters, but sometimes it may differ according to the device you’re using. Sometimes, you’re able to use more than 30 characters while updating your account name on your mobile phone, and sometimes, you’re not able to. It is still a mystery why that happens, but you can still give it a try if you want to add some more characters in your name.

By following these steps, you can create a strong Pinterest account name that will help you reach more people and create a strong brand presence. So, what are you waiting for? Go, give it a try!

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