
Pinterest is a visual search engine where you can share and discover ideas related to different topics like food, fashion, home decor, etc.
It is the 15th most used social media platform on earth, with over 498 million monthly users. Around 90 million of its monthly users are from the United States.
According to a report, one-third of Pinterest’s users have an annual income of over $100,000, and nearly 76% of its users are female. Most of them are between 25 and 34 years of age.
96% of the searches on Pinterest are unbranded, so this gives an opportunity to small or personal brands to grow and compete with bigger brands, and shoppers on Pinterest spend twice as much money compared to shoppers on other platforms like Facebook, Instagram, or YouTube.
Many users use this platform to find new ideas or products and test or buy them.
It has over 150 million users from Tier 1 countries like the USA, Canada, Australia, New Zealand, and European countries. People from these countries have high purchasing power compared to other countries. And that presents us with a huge opportunity to make money.
How Much Money Can You Make?
Now, you may have a question in mind: “How much money can one actually make from Pinterest?”
The answer to this question is that there is no limit to how much money you can make from it. It depends on you and your method of making money from it.
Now, let’s take a look at all the ways in which you can make money from Pinterest.
1. Blogging
Blogging is probably the best way to make money from Pinterest. Most of the creators on Pinterest are bloggers, and they use Pinterest to drive traffic to their blog. There are several ways to make money with a blog. Here are a few of them:
- Advertising
- Affiliate Marketing
- Selling digital products
- Sponsored Posts
There are several other ways to make money with a blog. These four were the most popular ways to do it. If you want to know all the ways to make money with a blog, then you can check out our previous blog post, How to Make Money Blogging? (6 Different Ways that Actually Work)
Normally, bloggers make $1 to $30 per thousand views by showing advertisements on their site. So, if a blogger gets 100,000 visitors every month to his or her blog from Pinterest, then he or she can make somewhere between $100 and $3000 or even more. And that’s just from advertising!
If you’re good at certain skills and have a passion for writing, then blogging can be the best way to make money from Pinterest.
2. Affiliate Marketing
To make money with affiliate marketing from Pinterest, you don’t necessarily need to have a blog. You can do it with or without a blog.
In affiliate marketing, you don’t need to create or sell a product yourself; you just need to promote someone else’s product to your audience, and if they buy it from you, you make money. You get a special link to promote such products.
If you have a blog, then you can write blog posts and add affiliate links in between the articles to promote it. But if you don’t have a blog, then you can create a good-looking pin to promote the product, post it on Pinterest, and directly add the affiliate link to your Pinterest post.
Whenever you’re promoting an affiliate link, you should clearly mention that you’re promoting an affiliate link, and if someone makes a purchase through the link, you make a commission.
3. Become a Pinterest VA
If you have the proper skills, then you can become a Pinterest virtual assistant. There are several brands and bloggers trying to build their presence on Pinterest. You can be their virtual assistant and help them grow on the platform.
A Pinterest VA must have skills like graphic design, basic video editing, content scheduling, keyword research, finding trends, etc., and much more.
You can find Pinterest VA clients on freelancing platforms like Fiverr, Upwork, Facebook groups, or even LinkedIn. You can showcase your own Pinterest results or show your previous clients results (if you have any) to land more Pinterest VA clients.
4. Create and Sell Products
You can create and sell your own products on Pinterest. The product can be either digital or physical.
You can grow your account organically to promote and sell those products, or you can spend some money on ads to do it. Growing your account organically will take some time, while spending money on ads will start bringing in sales immediately. Products related to home decor, fashion, beauty, etc. sell the best on Pinterest.
5. Offer Services
If you’re good at certain skills that others might be in need of, then you can use Pinterest to promote and sell them. If you’re a freelancer or an agency trying to find clients, then Pinterest can be a good place to do it.
You can post informative and engaging content to grow your account and find clients on the platform.
6. Email list/Newsletters
You can use Pinterest to grow your email list. You can post relevant content on Pinterest to promote your email list. You can provide value or some kind of freebie to your audience in exchange for their email. After growing your email list, you can easily monetize it. Here are a few ways to monetize your emails:
- Email Sponsorships
- Email Memberships
- Affiliate Marketing
- Selling your own product
You can use platforms like Beehiiv or Substack to grow and monetize your email list. Other than these, sponsorships can also be a great way to make money from Pinterest, but they are very rare because of the nature of this platform. I haven’t gotten any sponsorship offers yet, so I don’t have much idea regarding it.
Best Practices to Succeed on Pinterest
Yeah, you can definitely make money from Pinterest, but to do so, you need to grow your account first. And to grow your account, you need to consider these things.
1. Create Attractive Pins
Your pins must be colorful and attractive. The graphics must be of high quality, and the text written on the pin must be clearly visible.
2. Strong Content SEO
You should include keywords in your pin’s title and description and add your pins to relevant boards as well.
3. Follow Seasonal Trends
If you want to grow fast on Pinterest, then you need to follow the trends. Creating content based on trends can help you go viral on the platform.
4. Be Consistent
As you know, consistency is the key “to everything.” So, remain consistent on Pinterest to achieve your growth goals.
These were six of the best methods to make money from Pinterest. Tell me in the comments which method you liked the most and why.