If you’re at this post, then you know what a small business is, it’s potential, requirements, benefits, and so on. So, without wasting any time, I would like to get into our topic, how to grow a small business. By the way, if you haven’t found a good small business idea to start till now, then check out my blog post on “42 Best Small Business Ideas for 2025“.
7 Ways to Grow Your Small Business
1. Promote it on Social Media
The best way to grow your small business is by promoting it on social media. Through social media, you can reach anyone, living anywhere on the planet. To promote your small business on social media, you can start an account on Instagram, Facebook and TikTok. These three platforms works the best to promote a small business online. On Facebook, you can create a Facebook page & a group to promote your business.
After creating accounts on social media, you can start taking pictures of your business and post them. You can take videos of yourself working on your business to post on TikTok. If there is an option to add location in the post, then make sure to add your exact location in it. This can help your post to reach people within your area. The option to add location is available mainly on Facebook & Instagram. So, utilize it to grow your business.
Not just Facebook, Insta and TikTok, you can promote your business on other platforms like, YouTube, Pinterest, Snapchat and more. But these platforms are less effective to promote a small business compared to the first three.
Here’s a simple trick to grow your Facebook group to promote your business. Invite your friends and family members to the group who lives near you. Then, ask them to invite atleast 2-3 of their neighbors or someone living in the same area. This way, you can build a group filled with people living near you to whom you can sell your products and services.
2. Inform it to Your Friends & Family
Probably the easiest and passive source of income for your small business can come from selling your products and services to your own friends and family members. You can tell about your business to those friends and family members who lives near you. If any day, they need the product or services you offer, then you’ll be their go to person to get those stuff. So, the more friends and family members live in your area, the better it is for your business. They won’t just buy your services, they will also share about your business to other people. So, your friends and family members can be the most valuable entity to grow your small business.
3. Run Paid Ads
Another great way to promote your business locally is by running paid ads on social media. No, you don’t have to spend hundreds or thousands of dollars on ads. You can start with like 5 or 10 dollars a day. If you start seeing good results, then you can increase your budget to get more clients and sales for your business.
Facebook is the best platform to promote your small business through paid ads. Facebook has the most accurate data about user’s location so, running ads on Facebook to reach people near you is the best option. If your product or service is targeted to young people, then Instagram can be the best platform to run ads.
4. Promote it in Your Neighborhood
A small business runs by selling it’s products and services in it’s own neighborhood. So, promoting your business within your neighborhood is the most important step to grow your business. You can inform your neighbors about your business and attend community gatherings and get togethers to promote your business.
You can create a business card and distribute it to people in your neighborhood. This way, if anyone needs your services, then they can contact you through the details given in the business card. Make sure to utilize every moment you get to promote your business to the people who can be your potential customers.
5. Attend Networking Events
Attending networking events happening in your area can be a great way to meet new people and other business owners. Such people can turn out to be great customers for your business. Just imagine, why would a random person working a 9-5 job attend a networking event? They won’t and if they do, they might have a plan to start their own business. So, you are guaranteed to find people who have a huge potential to be your customer. So, try to attend as much networking events as you can to build new connections and grow your business.
In networking events, everytime you may not find the exact people who can be your potential customers but you’ll definitely find people who knows someone that can be your customer. So, meeting new people and building connections never goes to waste.
6. Join Facebook Groups
Facebook is the biggest social media platform on Earth. Nearly every person on the Internet uses or atleast has a Facebook account, no matter what their age is or where they are from. So, Facebook can be a great place to find customers for your business.
Here, we’re talking about growing a small business so, you need to find people or businesses near you. To do that, you need to find and join Facebook groups that is filled with people from your area. After that, you can start promoting your business in it.
To find Facebook groups from your area, you can search the topic your business is about or is related to, then use the search filter and type your location to find groups from your area.
7. Start a Blog
Yes, you saw it right! You can start a blog to promote your small business. This might not be the best way to grow your business but it can surely help. Through your blog, you can share content related to different topics that your business operates in. For example, if you have a baking business, then you can write blog posts to teach baking to others, useful tools for baking, different baking recipes and more. In such blog posts, you can mention about your business and the services you provide. It can be at the starting of the post, it can be at the ending or somewhere in the middle of the post.
Doing this, even if 1 person out of 1000 belongs to your area and starts buying your products, then that’s a win for you. Because starting a blog costs less than $50 and you can even make money from your blog through ads, affiliate marketing, etc. So, starting a blog can be a great way to market your business and make money sharing your knowledge.
So, these were 7 great ways to promote your small business. Make sure to try all these methods if you’re trying to grow your own small business. Because most of these methods to promote a small business are completely free. All you need to invest is your time and focus.
